Meet the Collective

FOUNDER & CEO

Kristen is a dynamic marketing leader with over 15 years of experience growing brands in the beauty, fashion and luxury goods industries. She is an expert in brand building and digital marketing with experience in the agency environment as well as in-house at independent brands like Supergoop! and multi-brand conglomerates like Coty Inc. Most recently, Kristen served as CMO at luxury watch retailer WatchBox.

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PARTNER
Digital Marketing, Data Analytics

Rachel is a customer-obsessed marketing professional with a background in technology and data. She specializes in digital marketing and customer strategy, focusing on customer acquisition and retention. She has worked at large companies like J.P. Morgan Chase & Co., URBN, Nordstrom, and smaller brands like Nuuly and WatchBox.

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PARTNER
Brand Marketing

Hannah is a brand builder and content strategist with over 10 years of experience in brand strategy, social media, influencer and integrated campaigns at brands including Nuuly, UNIQLO, Rebecca Taylor, WatchBox and Frye. She is passionate about community building as a key driver of brand awareness and customer engagement.

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Culturally-Relevant Digital Marketing

Jakiya is a brand strategist with over 6 years of corporate experience as a lead marketing brand manager at companies like L'Oreal & COTY INC. Jakiya quit her 9-9 to pursue her dream of full-time travel. She has since built a community of over 20,000 people, been featured in publications like Oprah Magazine, and worked with hundreds of companies and personal brands.

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Retail Marketing

Laurie is a seasoned marketing professional with over 10 years experience in the CPG industry. Having held management positions at notable beauty and fashion giants Shiseido, COTY, Avon, and Vera Wang, Laurie has a proven track record of developing brands across channels through strategic planning and integrated execution.

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Content Creation, Influencer Marketing

Giovanna is originally from the Philly area, and recently relocated to Los Angeles after several years in NYC. Giovanna has blended experience in PR, influencer marketing, social media marketing, partnerships, event production and philanthropy. She has worked in-house at COTY and Seed Beauty with such brands like Philosophy and Colourpop.

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Copywriting, Editorial Strategy

Elinor has over 15 years of experience in journalism, copywriting and brand marketing. She has worked for many established companies, including Real Simple, J.Crew and Supergoop!, and she has been able to help her clients do everything from create their brand positioning to plan and execute their content strategy to write their campaign and product copy.

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Art Direction, Graphic Design

A seasoned graphic designer and art director, Hazel has contributed to in-house design teams at various brands like Blue Apron, Walmart, Ellevest, and Cricut. Whether the goal is impactful branding or customer acquisition, being able to meet these challenges has made her approach to design strategic and goal-driven, creating designs that go beyond “pretty” and increase not only brand equity but company revenue.

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Creative Direction, Photography

Kyle’s work consists of a multitude of aesthetics combining his expertise in the fields of both photography and design. For the past 15 years, Kyle has worked on brands of all shapes and sizes ranging from The Wall Group, IKEA, WatchBox, The NY Islanders, Baltimore Ravens, University of North Carolina, Yale, Jefferson University, Chicco, Comcast, Audi, Schott NYC, The Philadelphia Zoo, Blue Origin, and more.

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Project Management

Janesha Moore is a multifaceted marketing professional who was the lead Global Project Manager at WatchBox. Before joining the luxury brand industry, she served as a Project Manager and New Business executive in the healthcare and general agency setting. She has managed global digital and traditional marketing projects, bringing in new clients like BMW Motorrad, and Fireball, and leading up pitches in the QSR, auto, retail, and liquor categories including B2B and B2C.

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Philanthropy, Sustainability

As a career publicist, Steph Gerard spends an inordinate amount of time thinking about intention and impact. She has realized that brand intention and brand impact is not often the same and that they are especially disjointed when it comes to business and philanthropy. Steph strives to bring a company’s unique vision and contribution to making the world a better place into manifestation, taking pains to define a company’s charitable mission, uphold its intent, and safeguard the means of its execution.

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Retail Transformation, Digital Strategy

Tobias is a highly experienced and skilled professional with a strong business transformation and commerce background. He has held several leadership roles in companies such as Klarna Inc, URBN Urban Outfitters Inc, and the H&M Group. His areas of expertise include digital strategy, omnichannel, payments, and real-time fashion, and Tobias has provided consulting and advisory services to a wide range of clients including equity investment firms, tech startups, and Fortune 500 companies.

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Talent Acquisition

Chelsea has worked in people operations for over a decade and has deep expertise in talent acquisition and talent management. She has led recruiting strategy and execution across a multitude of roles from entry-level through C-suite and for companies in tech, SaaS, media, e- commerce, manufacturing and more. Her clients value her pulse on the market, strong relationships with candidates and feedback on the interview process.

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Public Relations

Alana has built expertise as a true generalist, creating and executing communications strategies for brands across fashion, beauty, social impact, wellness, lifestyle and more. Throughout her career, Alana has placed particular focus on strategic thinking, creative storytelling and an integrated communications approach to drive success for a wide range of clients including Indochino, Nuuly, 4ocean, The Body Shop, TOMS, Female Founders Fund, Ergatta, and Naadam.

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Product Merchandising

Caroline is a merchandiser and product marketer with nearly a decade of experience leading merchandising teams at Urban Outfitters, Inc. and Nordstrom. With a keen eye for detail and a passion for storytelling, Caroline creatively communicates a brand's unique point of view by blending data-backed insights, consumer trends, and fashion expertise. Her projects consistently break through the noise of the competitive digital space to drive business growth through digital demand, customer acquisition, and retention.

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Paid Media

Laura Bean is a digital advertising specialist with a passion for implementing strategic and profitable paid social, paid search, DSP, and programmatic advertising campaigns, along with ensuring increased brand awareness and converting leads into real revenue. With over 10 years in the business, working both brand and agency side, she has helped scale multiple million and billion dollar ecomm brands across beauty, gaming, home goods and more.

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Creative Direction, UX Design

Brandon Ancone is a design and creative leader based out of his hometown, Philadelphia. With an educational background in fine arts and professional experience in both product design as well as branding, Brandon has often found himself leveraging this unique skill-set to close gaps between creative and technology.

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Growth Marketing

Melanie is an experienced growth marketer with a passion for crafting multi-channel marketing strategies. She has worked in many different areas of customer acquisition and retention including paid digital media, offline marketing, email and SMS marketing, and ecommerce strategy at wide range of brands, including Supergoop!, Coach and early stage startups.

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Copywriting, Editorial Strategy

Allison is an accomplished editor and copywriter with 10 years of editorial experience across digital, print, and social media platforms. She has worked for legacy media companies and startups alike, including InStyle, The Foundry at Dotdash Meredith, and Editorialist, where she developed and oversaw the branded content department. She specializes in creating multi-tiered fashion, beauty, and lifestyle campaigns, and takes pride in helping her clients tell a unique story via thoughtful and engaging copy.

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Process Development, Implementation

Kelley brings two decades of marketing expertise from iconic brands like Victoria's Secret Beauty to multi-brand roles at COTY. Her true passion lies in instilling structure and order within marketing and sales teams, particularly during periods of change. Kelley is a process enthusiast and excels at gaining buy-in from diverse teams.

Project Management, Marketing Coordinator

Roxanne is a results-driven marketing coordinator and project manager with a passion for driving growth and success through strategic campaigns, meticulous planning, and exceptional teamwork. With a background in constructing presentations, facilitating large projects with many stakeholders and deliverables, Roxanne has effectively helped manage complex business problems at large and small companies.

Copywriting

Emma is a British beauty journalist and copywriter who can't get enough of the ever-evolving beauty industry and loves nothing more than staying on top of beauty trends, news and innovations. She began her career with a beauty internship at Marie Claire UK in 2019 and has since pursued her passion for forward thinking beauty writing, gaining bylines in Glamour, Fashionista, Real Simple, Well+Good, InStyle and more, and copywriting for London beauty salons.

Brand Marketing

Rachel has brand building and brand management experience ranging from DTC start-ups to large scale, global organizations. With over 14 years of experience in beauty, health, and wellness, Rachel has expertise in product innovation, retail marketing, DTC growth strategies, new product launch go-to-market planning, marketing communication (inclusive of social, influencer, and PR), as well as budget and P&L management.

Copywriter, Editor

Christa is a writer, editor, and storyteller across the editorial and brand space. Her roots are in the magazine world having worked in both print and digital publications like Lucky, Glamour, New York Mag, and InStyle on editorial and branded content. From 2016-2020, she served as the copy lead at Birchbox, and has since contributed to brands like Josie Maran Cosmetics, Jones Road Beauty, Innersense, and Ouidad.

Digital Consumer Strategy

Lauren Seely is a direct-to-consumer expert, with 15 years experience in retail, eCommerce, merchandising, marketing and digital experiences. Lauren's background spans a range of industries in consumer goods, including outdoor sports, fashion accessories & apparel, luxury and fitness/ wellness. Her passion is connecting to consumers in unique ways across the digital landscape. She has worked for top brands, including Dakine, Manduka, Charlotte Russe, ModCloth and Coach.

Retention Marketing, Data Analytics

Ashley is a marketing professional with over 15 years of experience in the eCommerce space. She has worked for luxury brands like Giorgio Armani, FRAME Denim, COTY, and Reese Witherspoon's Draper James and has consulted for medium-sized and startup retail brands for the last 4 years. Ashley is laser-focused on data-driven decision making and helps clients achieve their goals while keeping profitability top of mind. She currently focuses on retention channels including email and SMS and has deep experience with Klaviyo, MailChimp & Attentive.